Terms of Service

These terms are the agreement between you (the business buying from us) and NDUR Watchman LLC, doing business as Brick-n-MortarAI ("we", "us"). By ticking the agreement box at checkout, or by accepting a quote or a free Proof Pack, you agree to them. Questions go to west@bricknmortarai.com.

1. What we make

We write, produce and edit video ads and stills for local businesses, using AI production tools and our own filmmaking, editing, music and sound work. What each plan or package includes is listed on its page and in your cart, and that list is what you are buying.

The Proof Pack is free: 2 custom 15-second video ads at 1080p, delivered in 5 business days. There is no card and no obligation, and it is limited to one per business. If you start a paid plan within 7 days of receiving it, your first month includes 2 extra ads at no charge.

Video plans are for 15-second ads. You choose 1080p or 4K when you start a plan, and that resolution applies to every ad in the plan. The price for each plan and resolution is shown on our plans page and at checkout.

2. Plans, billing and automatic renewal

• Plans are month-to-month, with no contract and no minimum term.
• Your plan renews automatically every month at the price shown at checkout until you cancel. Your first month is charged at checkout, and later months are charged on the same date each month.
• Your receipt and every renewal email show the price, your next billing date and how to cancel.
• If we change a plan's price, we will email you at least 30 days before your first bill at the new price, so you can cancel first if you want to.
• Prepay: paying 3 months up front buys 4 months of your plan. A prepaid term does not renew automatically. Near its end, we will ask whether you want to continue month-to-month, and you will be charged only if you say yes.
• Prices are in U.S. dollars. Sales tax is added where the law requires it.
• Payments are processed by Stripe. If a payment fails, we will email you and pause new work until it is fixed.

3. Cancellation and refunds

How to cancel. Use the "manage subscription" link in any receipt or billing email, or email west@bricknmortarai.com. Either way works at any time and takes about a minute. We confirm every cancellation by email.

When it takes effect. Cancel before your next billing date and you will not be charged again. Your plan stays active until the end of the month you have paid for, and you keep every ad delivered.

Refunds.

• Monthly plans: if you cancel before approving that month's scripts, we refund that month in full. Once scripts are approved, production has started and that month is not refundable, but the Love-It-or-Redo Guarantee still applies.
• Prepaid terms: if you cancel early, we refund every month not yet started. The months already started are charged at the regular monthly price and taken off the refund.
• One-time packages and add-ons: refunded in full if you cancel before approving the script, and not refundable after that.

Refunds go back to the original payment method within 10 business days.

4. The Love-It-or-Redo Guarantee

If you don't love an ad, we redo it for free, as many times as it takes. A redo covers any change that fits the script you approved: edits, pacing, music, voice, shots, text and colour. Ask for it while your plan is active, or within 30 days of delivery for a one-time package. A completely new idea or script counts as a new ad and uses one of your plan's ads for the month.

5. Delivery times

Delivery times are counted in business days (Monday to Friday, excluding U.S. federal holidays) from the day you approve the script, not from the day you pay. If we are going to miss a delivery date, we will tell you before it passes. If we miss it by more than 5 business days, you can cancel that month for a full refund.

6. Your materials and your AI likeness

• You confirm you have the right to send us everything you send (logos, photos, footage, music, menus and offers), and you give us permission to use it to make your ads.
• AI likeness (Growth and higher plans): we make an AI version of a person's face or voice only after that person signs our written likeness permission. You can give it for yourself. For anyone else, such as an employee, that person must sign it themselves.
• We use a likeness only in your business's ads. We never use it for anyone else, never use it to train AI models for others, and never use it in our own marketing without separate written permission.
• The person can withdraw permission at any time by email. We then stop making new ads with their likeness and delete the photos, recordings and models as our Privacy Policy describes. Ads already delivered are yours to keep using or take down.

7. Who owns the ads

Once an ad is paid for, or delivered as part of your free Proof Pack, you may use it for your business anywhere, in any media and for as long as you like, including paid placements. We keep the rights to our tools, templates and methods. We may show your ads in our portfolio only if you give permission in writing.

Copyright law on AI-assisted work is still developing, so we can't promise that every part of an ad can be registered or protected by copyright. Music and stock elements are licensed for use inside your ad, not on their own.

8. Review-style ads and endorsements

Federal law (the FTC's rules on consumer reviews and endorsements) forbids presenting an ad as a real customer's review when it isn't one. So:

• We never make fake reviews or testimonials, and we never present an AI presenter as a real customer.
• Creator-style or review-style ads either carry a clear on-screen ad label, or use the real words of a real customer who has signed a release. You give us that release before we make the ad.
• You agree not to remove those labels, and not to post our ads as customer reviews on review sites or in your Google Business Profile reviews.

9. Your responsibilities when you run the ads

• You are responsible for every claim in your ads being true: prices, offers, availability, credentials and results. You approve each script before production for this reason.
• Healthcare, legal, financial, alcohol and other regulated businesses must make sure their ads meet the rules for their field.
• Some platforms, including Meta, TikTok and YouTube, require you to label realistic AI-generated content when you post it. You agree to follow each platform's rules. We will tell you which ads include an AI likeness or AI presenter.
• We won't make ads that are deceptive, defamatory, discriminatory, sexually explicit, political or election-related, or that impersonate a real person or business without their permission.

10. No guaranteed results

We promise the creative, not the customers. How many people respond depends on your ad spend, targeting, offer, placement, reputation and follow-up, so we don't guarantee any number of leads, sales or redemptions. Walk-in offer codes and results reports show what happened. They are not a promise of what will happen.

11. Limits of liability

As far as the law allows, our total liability for any claim about our services is limited to what you paid us in the 3 months before the claim, and we are not liable for lost profits or indirect losses. You agree to cover our costs if a claim arises from materials you supplied or from claims in your ads that you approved. Nothing here limits rights you have by law that can't be waived.

12. Disputes and governing law

If something goes wrong, email us first and we will try to fix it within 30 days. These terms are governed by the laws of the State of Maryland, and any dispute will be heard in the state or federal courts located in Maryland.

13. Changes to these terms

If we change these terms, we will post the new version here and update the date at the top. For active clients, a significant change takes effect at your next billing date after we email you about it. If you don't agree with it, you can cancel before then.

14. Website development

• Build price. Each website package has a one-time build price, listed on our websites page and in your written quote. We start work once the quote is accepted and the build price is paid.
• Hosting and updates are billed monthly from launch and renew automatically every month until you cancel, on the same terms as plans in sections 2 and 3.
• Your domain. You register and own your domain name.
• Revisions and timelines. Each package includes the number of revision rounds before launch listed for it. Timelines are typical, and are counted from the day we have your content (text, photos, logo and logins).
• Compliance. We build every site with the security, privacy and accessibility measures listed on our websites page. How your business uses the site and the information it collects is still your responsibility, and we are not a law firm, so have your own attorney review your privacy policy and terms.

15. Contact

NDUR Watchman LLC, doing business as Brick-n-MortarAI
Maryland, USA
west@bricknmortarai.com